Having a sound article marketing strategy will benefit any online business owner or advertiser in several ways
Having a sound article marketing strategy will benefit any online business owner or advertiser in several ways. Article marketing should be a part of your overall internet marketing strategy and is one of the easiest marketing strategies to implement online. In a survey of top marketers on a well known internet marketing forum, most rated article marketing as one of their top three tactics for driving traffic to their websites.
Some of the benefits of a sound article marketing strategy are:
- Quality incoming links from relevant anchor text within your article, a great off page SEO tactic.
- Targeted traffic.
- Articles do not “expire” and are listed on the directories indefinitely. This builds long term traffic.
- The chance that someone else will utilize your article on their site with all of your links intact.
- Helps establish authority or expert status for the author.
- Targeted keyword selection can drive first page Google organic search rankings.
- Aside from time invested (or a few dollars if you outsource your article writing) it is free advertising.
- Can build into a viral marketing campaign if your articles are distributed and bookmarked in social media networks.
- You receive strong one way links back to your targeted website from any links you include in your article.
I don’t know about you, but for the little time that it takes to write a few articles, the benefits are well worth it. Even if you outsource your article writing, where else can you get the same bang for your buck without a lot of trial and error and capital investment?
Designing and implementing a sound article marketing strategy is well worth the little time that it takes to develop and implement. If you do not know where to get started or are looking for a strategy that is ready to be implemented today then article marketing domination is for you.
Article marketing has been producing some great results for me. It keeps me on my toes and the amount of sites that are out there just waiting to give you some quality links and traffic is innumerable.
