It is without a doubt that an effective lead generation strategy is crucial to the success of any online business
It is without a doubt that an effective lead generation strategy is crucial to the success of any online business. The ability of any marketer to leverage the different resources and tools available can be the determining factor between failure and survival. A great deal of personal development is definitely a must in order to learn different ways on how you can minimize marketing expenses, with your lead generation efforts.
There are simply so many resources available online to mention that will allow you to submit certain content article for free. Article directories such as Article Base and Ezine Articles will allow you to submit a certain number of articles for free. This article can be a review of the product that you are familiar with or currently use, or it can be any article that you have a good knowledge of to share to readers.
If you have done your homework of your chosen topic, and have the right keyword to match the content, your article can get very good exposure from the search engines. If you have a good knowledge of Search Engine Optimization, you may even end up on the first or second page of google in their organic listing. This is a fantastic way of generating visitors or leads to your business for free if they enjoyed and learned at the same time.
Since Article Marketing is a component of Web 2.0 Social Marketing, it is very important to note that, just like many content sharing sites which we will mention below, the idea here is to provide quality and valuable content to the readers. You cannot be pitching your business, save that for your advertisements.
You can look at it this way, if you have just one article posted and that article receives one visitor per day, you will have 30 visitors in a month. If you have 3 articles using the same idea, you would have 90 visitors. This may not seem a lot you, but what happens if you have 20 articles? And keep in mind this is all free traffic.
Granted it takes time to write for some people such as me, but if you have the motivation, you can easily write an article per day on a topic that you are comfortable at. Bottom line here, article writing can work as long you are consistently doing it. You cannot expect to get results after submitting one or two. You have to be keep doing it, like any other lead generation strategy. After all, you have to establish your credibility to your readers. The more you do it, the more they become comfortable about you. The idea again is to establish a connection between you and your readers.
Although individual website conversion can vary depending on the quality of your landing or capture page, marketing online is also a numbers game. It is all about the number of people visiting your site, it is all about converting those visitors into leads, and it is all about converting those to leads to paying members or buyers. Your goal is to bring as many visitors to your article, and ultimately to your online business.
If you currently have a marketing system, it should include knowledge base training on how you can write effective articles, recommended listing of directories that can provide great results, and knowledge in optimizing your article to aid you in your lead generation strategies.
Article Marketing can help you generate leads the cheaper way, and so with the other components of Web 2.0 Social Marketing in your marketing strategy. It is very hard to relate to these sites as lead generation tools because they are not intended for that purpose. Again the idea is to develop a relationship to your friends and provide value to the group or to the community you decided to be a part of.
There are certain rules to keep in mind if we would take advantage of these resources.
First of all, we have to remember it is a community. And as such we are expected to be proactive in participating in the discussions. We should not come across pitching our business. We should bring value to the community like knowledge to share and help. It always pays to be honest.
Here are some resources to start with.
Social Networking sites like Facebook, Myspace, Linkedin and many more.
Social Bookmarking sites like Diggs, Technorati, Del.iciou.us and many more.
Content sharing sites like Wikipedia, Squidoo, Hub pages, Ezine Articles and many more.
Media Sharing sites like Youtube, Flickr SlideShare and many more.
Blogging sites like WordPress, Blogger and many more.
The process of building your network can take time, but Social media if done right and consistent, can make excellent source of traffic generation for free, and can get excellent search engine placement as well.
Angelo Lardizabal wrote the article MLM Lead Generation to increase awareness and emphasize the importance of incorporating social marketing, not only as an effective lead generation strategy but also as a crucial element of a network marketing business. If you would like to learn more how you can effectively use this strategy visit Magnetic Pro Lead System
