No, it has not gone away just yet
No, it has not gone away just yet.
The internet might have revolutionized many things in our society and brought with it styles of marketing that are often a lot cheaper, it still has not killed off the world of print advertising, and I do not see it doing that any time soon.
Why has the print world endured for so long? There are a number of reasons, and things to consider if you are trying to convert to an all online style of marketing.
First, we have yet to reach the point of every person in this country having both a computer and an internet connection in their home. Why lose that part of the market, which happens to be a much larger part of the market than many people are really aware of.
Second, a print advertisement can go with you, something the online world can never boast. You can put a flyer, business card, or brochure in your pocket with ease and carry it around with it.
And speaking of brochure printing, the full color brochure is another good example of what the print world still has to offer. A great brochure is a culmination of a number of different elements.
Someone who designed a brochure put thought into the fold patter, the images being used, the information being given, and combined all of this into a slick and nice package. This is something the online world cannot really do the same with, because it cannot combine the same kinds of elements and give something so tangible, something they can hold in their hands and flip through.
Do not knock the ability to hold something in your hands. It makes it more real, more important to you, and helps to get an idea to stick with you. There is a reason why companies were still using brochure printing after radio ads began, after television ads started up, and now after internet ads have become so popular.
Companies realized that all of these other forms of advertising were just a little more distant to people, something that lacked the same level of physical reality the print world offered.
Holding something just brings it closer to me, makes me give it more of my time and attention than I would have otherwise. A company took the time needed to design and print out this brochure, and so I’ll take the time needed to see what it has to say.
People are always quick to embrace new forms of advertising while attempting to act as if the older methods are merely a thing of the past. I would not be so quick to count print advertising out of the game just yet. You can do it if you want, but you will find your sales just are not doing as good as you thought they would, all because you are losing customers to those taking advantage of every form of marketing, rather than just one.
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