Forex

Archive for January, 2009

In addition to the design and graphic images in your catalog printing, one of the visual tools to help you be more effective in attracting your target clients to your custom and cheap catalogs are your fonts. The typeface you choose to convey your message in provides the opportunity for you to encourage and guide your readers to the action you expect from them.

From messages carved on stones to Guttenberg’s letterpress, history has provided a colorful rendition of how the fonts can equip you to convince the readers to your way of thinking. It can be one of your powerful marketing tools to help you direct your target clients to a particular action or behavior. Your fonts can be a factor that can make or break your business.

Today, in any marketing form, be it catalog printing, cheap catalogs or booklet and brochure printing, your font is very important in the kind of response you get from your recipients. Not only does your font help your marketing collateral message be readable, but it also provides a means for you to do it in the most creative way.

Here are a few considerations that you have to know so you can develop good typography in your marketing tool such as your catalog printing:

1. Readability

In addition to getting your message across in the fastest way possible, your message should first be readable before you could even say anything. The main objective is to make your audience understand your message. You can only do that if your message can be read by your target clients. It’s that simple. Any marketer worth his salt knows that in order for you to be able to bring out your message clearly, you need to write it in the most readable way. Don’t use fancy fonts that only confuse and clutter your copy. Make sure that your message is emphasized first before you have anything to do with the design.

2. Tone

It’s true. Your font has a voice that sets the tone of your overall appearance. Each stroke, dent and arch has a tonal quality to it that you need to consider in order for you to convey the most effective message. By considering the tone features of your chosen font, you’ll more than likely get a good chance of convincing your target clients to your ideas.

3. Function and Creativity

Finally, you need to consider both if you want your copy to be effective communicators of your message. There is such a thing as a conflict of interest between function and creativity. Would you rather go bold and creative but risk burying your offer in the design? Or would you go staid and boring just so you can properly get your message across to your target audience? You need to strike a balance between these two factors so you can have the most readable and convincing message in the market.

For comments and inquiries about the article visit: Catalog Printing, Cheap Catalogs

Paypal provides a good method of payment for online shopping or support money transactions online. We can use PayPal for several purposes online payment and receipt of money. But instead of always have to open a PayPal page every time you start a transaction, how to use email, web browser, social networking, or blog? The following are equipment and plugins that help us to use Paypal is more fun. PayPal Mobile PayPal Mobile allows us to check our balance, send and receive money PayPal, contact PayPal service, and cancel the direct payment from our HandPhone screen. We can also use PayPal Mobile service for shopping at eBay mobile site. One of the interesting functionality is that we can check balances before using PayPal debit card at an ATM machine, or even restaurants. This prevents us not shy if the balance in our debit card was not enough to pay a restaurant bill. But unfortunately for me, as citizens of Indonesia, not be able to enjoy a PayPal debit card. “Wizard” Payment Request for Outlook and Outlook Express “Wizard” Payment Request for Outlook and Outlook Express is a plugin for this email client that allows us to add the “Pay Now” on the contents of emails that we send to our contacts. Email recipient can press the button and complete the transaction on the PayPal site. PayPal Application for Facebook PayPal Application for Facebook allows Facebook users to send money to others directly from the Facebook site. You only need your email address and PayPal will take over next. PayPal hope these new applications will help to facilitate the transfer of money to friends and family. FatFreeCart FatFreeCart is a free shopping cart so that we can copy and paste into your site or blog. FatFreeCart basket similar to PayPal but the difference is that we need to have a premier or business account if you want to use the PayPal cart. FatFreeCart can work with PayPal and Google Checkout. FatFreeCart also supports a variety of information about products, shipping, menanganan, and taxes. PPCalc PPCalc is a free online calculator to calculate the fees charged by PayPal when we make transaction. We can use it to calculate PayPal fees in an amount of money we receive. Thank you …

I am sure you have heard of the old saying “Failing to plan is planning to fail.” That is entirely the point of developing a plan – TO NOT FAIL. A plan takes all of the guesswork out of the equation. If you follow a detailed plan, developing your online business will be a very fun and rewarding experience.

This phase can be broken down into three steps.

1. Writing Your Plan Objective
2. Determine Your Goals
3. Do Research and Write Your Plan

The first step of developing a plan is writing a Plan Objective (or overview). A Plan Objective, in this case, simply states what it is your online business will do and accomplish. This statement is not detailed and should no more than two or three sentences. If, while developing your plan, you start to go astray of your objective you can either redefine your objective or rewrite your plan.

Example Plan Objective:

“To build an extension of our brick-and-mortar business to compete in the online marketplace.”

The second step is determining what your goals are that support your Plan Objective. Again these are not very detailed descriptions, but simply describe how it is you are going to go about satisfying your Plan Objective. You can have as many goals as you like but always remember the K.I.S.S. system – Keep It Simple, Stupid. Keep it simple enough for somebody you know that knows nothing about your business can easily understand what you are hoping to accomplish.

The third and last step in developing a plan is doing research on the tools and resources you need to reach your Plan Objective. Since your are trying to build an online business, you will need tools and resources to support it.

• What specifically will you need to get a website, be able to edit that website (CMS), keep track of your customers (CRM), inventory and orders (E-Commerce)?
• How do I get my website indexed in the search engines?
• How do I advertise on the internet?
• What do you need to be able to create a blog or forum or create an email marketing campaign?
• Will you have to hire more staff to handle the online portion of your business?
• What are the best social networking website on the internet?
• How much will all of this cost per month/year?

Be as descriptive as possible when you write step 3. Lay everything out and leave no question unanswered. Once you have step 3 completed, you will be ready to head on to the next phase of developing a successful online business, designing and developing a professionally done website.

Our next post will be about designing and developing your own website. It will include some tips on how to get it done and some traps to look out for. Please subscribe to this blog so you can get all of the details.

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