Your perspective or attitude in brochure printing can affect your whole campaign if you are not careful
Your perspective or attitude in brochure printing can affect your whole campaign if you are not careful. In fact, some attitudes can even spell failure in creating and marketing your print brochures. In my experience with brochure printing, there are four major attitudes that do spell failure for color brochure marketing. Let me tell you about all of them so that you can help yourself to avoid adapting these attitudes.
The excited informer.
One of the worst attitudes you can adapt in brochure printing is the excited informer. This attitude basically involves the designer wanting to put every information and fact within the design of color brochures. This results in color brochures that have too much text in them. People will get bored easily when this happens, leading to a very ineffective brochure. So do not get all caught up in the content. Always simplify your text to the smallest possible length.
The blatant artist.
Another failure inducing attitude in brochure printing is the blatant artist. This attitude involves designers that are too much of an artist for their own good. These are the over enthusiastic designers that add in different and wild effects into the brochure design just to do it. The focus in this attitude is art and aesthetics and not really the content.
While of course this results in designs that are very good and even totally pleasing, it also gives the worst content imaginable. With all flash and no real thunder to speak of, the brochure printing will be bound to fail since it cannot follow through with good content. People will not really understand those color brochures. So make sure you are your artist won’t get carried away with their designs.
The practical pooper.
The flipside of being too artistic is being too practical. This is also a brochure printing killer. A person who is too practical and functional in terms of the design of print brochures makes the brochures quite bare and boring. While most standardized designs are practical, this will never really lead to a good and interesting brochure. No one will really remember the brochure, even if it is practical. That is why it is important to at least add one impressive original image in your brochure printing designs so that there is an artistic element that helps stave off total failure in brochure printing and marketing.
The cheapskate.
Finally the worst attitude in brochure printing is the cheapskate attitude. In this attitude the designer or creator basically wants things cheaper in brochure printing. Often times, brochures made from this attitude are pretty weak and are vulnerable to weathering effects. This can lead to a total failure in your brochure printing since people the brochures themselves won’t look impressive, while not lasting really long in the first place. So avoid being a cheapskate at all costs.
So those are the attitudes that you should try to avoid so that you can print your color brochures with relative ease. Do them right and you might succeed quite considerably in your brochure marketing.
