Power words in brochure printing can spell victory or failure in a marketing campaign
Power words in brochure printing can spell victory or failure in a marketing campaign. If you do not know yet how to use power words though, you might want to consider reading up about them first. In this article, I will help you do just that. With four simple, easy to understand brochure printing strategies, you should learn how to effectively use your power words.
1. Knowing the power words for your industry. First you should know the real power words for your industry. You cannot just print random power words like “Free” or “Sale” in your color brochures. It pays to do a little bit of research and see what your particular target market for your industry uses as power words.
For example, for sales brochures, the words, “affordable”, “discounts” and “save up to” can really work wonders in leading the eye. For travel brochures, words like “luxurious”, “relaxing”, and “scenic” can help readers feel the emotions that your color brochure is communicating. Using the precise power words at the right locations can really help your brochures sell your product or service to your true target market and spell success for you.
2. Positioning power words at key places. And speaking of proper positioning, there are a few ideal areas in a brochure where big and bold printings of your power words can really help your color brochures succeed. The best place to put power words is in a Z pattern in your brochure cover, brochure body and at the back. The Z pattern basically is the pattern that most people follow when reading something. By placing power words in emphasized text in these locations, you can double your chances of your brochure getting picked up and succeeding.
3. Using special artistic and typographical effects. Now, some keywords like “Sale” or “Free” only really work well when there are artistic or typographical effectives involved. In most cases, people use vibrant colors, shadows, 3D text or even just a simple “bold” typeface to really get your power words to notice. As long as these power words are emphasized this way and your other text looks just like regular printing, people eyes should readily travel to these power words and easy give you an extra advantage with your brochures.
4. Creative use of brochure printing materials. Finally, power words can even be more effective if you try using some creative uses of brochure printing materials. More particularly I am talking about metallic or glitter inks that catch the light and shine and twinkle. Using these kinds of inks for your power words can add that special impact to your power words, further encouraging people to read your color brochures. You can use metallic inks to get that sleek silver, copper or gold effect with your letters to get that luxurious finish, while a dash of sparkling ink to your power words should make it more exciting and magical.
So if you plan on using power words for your brochure printing, do not forget to help yourself out and use some of the tips above to create even more powerful words in your brochures.
