On the internet, duplicate content means the content found on a particular website which is largely same as what is found on other sites
On the Internet, duplicate content means the content found on a particular website which is largely same as what is found on other sites. The similarity in the content of one site with another site’s content is referred as duplicate content. Search engines spam such content if it is largely posted on several sites and repeats many times. They block these sites and they are not indexed in page ranking of the web portals.
Why duplicate content?
The primitive web portals used to rank the sites by considering the number of times a particular keyword existed on a web page. If a keyword appeared a number of times, then the entire content was considered relevant. The web portals used to index web pages containing such kind of content. With a great flow of information over the Internet, now the indexing of the web pages has become more complicated in the popular and reliable web portals. There are two main kinds of duplicate content that exists on the web pages. A webmaster may change only a few words of the content of the website and post the site thousands of times on a particular web portal. In such a case, some popular portals do not recognize the relevance of the site and imposes duplicate penalty. With the result, a site gets banned on the web portal on which it is posted. In the second case, the duplicate content penalty is imposed on the sites using affiliate programs to promote themselves. Affiliate programs post a site thousands of times with similar content. Web portals figure out the similarity of the content and do not recognize such web pages as valuable. The third type of duplicate content is found elsewhere on the Internet. The web portals require the content which is fresh and unique. The uniqueness of the content implies the relevance of the content.
How to escape duplicate content?
There are several online tools available to create relevant and unique content for the website and other promotional means on the Internet. These computer programs spin your content which equips you to escape duplicate content penalties. You can create useful and fresh content on any subject using these article writing software.
