When the going gets tough, you have to find ways to survive until the tide turns around
When the going gets tough, you have to find ways to survive until the tide turns around. This means that if your business is going through a trough, you have to be innovative to find ways to cut costs. Among the first areas your business would cut back is marketing. Businesses would try to beat the trough by just sailing along. According to them, since there is no stimulus for customers to buy then they surmise that it is not a good time to advertise.
Wrong. It is actually the most opportune time to put some effort to marketing. When people are not buying, you should be able to provide the impetus for clients to start buying. Give your clients enough reasons to convince them to purchase that good or service. It does not have to mean that you will have to dig deep into your pocket; you can actually do this without incurring too much overhead expense. How do you that? Well, you can start by doing your own marketing collaterals like print brochures from your own home.
These tips have been compiled based on experience. These are practical tips on how you can you are your brochure printing right from your own home. Before you start your project, be sure that you have the right materials. You will need a colored printer that can print on a card stock and desktop publishing software.
Follow these tips to make your very own print brochures:
1. There are a lot of simple and easy to use desktop publishing available in the market. You can ask your computer shop to recommend to you a user-friendly brochure design software. If you are quite familiar with the operation of PageMaker or InDesign, then by all means use them.
2: Create a brochure document. First, you have to pick a brochure template. When you pick the design of your brochure, always remember your purpose of sending the brochure. Whatever it is, you have to decide right away because this will help you determine the size or lay-out of your print brochures.
3: Design. No one could ever tell you the right design. The design of the brochure depends on how you want it to appear, hence, it is entirely up to you. Add clip-arts, photos and text to the blanks screen. Experiment with colors and shapes. Select fonts that would suit your greeting card style, tone and mood. Let your imagination run wild.
4: Proof and Print. Before printing your brochure, always make it a point to proofread. Check for spelling and minor grammatical errors. Personally, I always find it easier to use a draft print when I proofread. I am more comfortable reading it on paper than on screen. And mind you, it pays to do several checks before you print brochures on expensive card stock or photo paper with full colors.
To survive a business trough you do not have to just flow with the tide; you have to rise above it and seize the opportunities that come your way.
